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Evolução e tendências no mercado de limpeza institucional dos E.U.A.As vendas de produtos químicos de limpeza no mercado americano tem crescido a um ritmo lento, mas constante de 2015 a 2017. Para prosperar num mercado maduro como este, os fornecedores de produtos de limpeza precisam compreender as necessidades dos usuários finais e a dinâmica do setor para trazer inovação e capturar nichos de mercado rentáveis. Neste artigo, observamos as principais mudanças e desafios para os fornecedores que atuam no mercado de limpeza em 2017. Não perca a oportunidade de obter uma análise completa sobre o mercado de HI&IA Kline continua a explorar novas oportunidade de negócios em um dos mercado de mais rápido crescimento no mundo, o segmento de ingredientes para produtos de limpeza de uso doméstico, industrial e institucional. Não perca a oportunidade de obter uma análise completa sobre o mercado de HI&I, as novas regulamentações da indústria, principais mudanças e as tendências que estão alavancando o crescimento deste mercado com a nova edição do estudo de inteligência competitiva da Kline. O que está impulsionando o crescimento no mercado de lenços para limpeza industrial e institucional?O mercado industrial e institucional de lenços para limpeza oferece oportunidades para que as empresas que desejam explorar este segmento promissor. Espera-se que todos os principais segmentos de uso final aumentem o consumo de lenços de limpeza, refletindo a necessidade dos produtos de limpeza que apresentem um diferencial, além de conservar limpas as instalações. A facilidade do uso e a conveniência que os lenços oferecem aos usuários finais contribuirão para o crescimento futuro em todos os segmentos de uso final, principalmente para limpezas de uso geral. Os segmentos de uso final tais como instituições de saúde, estabelecimentos alimentícios, escolas e universidades continuarão a enfatizar a importância de manter as superfícies e as mãos limpas para minimizar os germes e as doenças (contagiosas) em suas instalações. Espera-se que os lenços para limpeza desempenhem um papel fundamental nesse objetivo. As empresas que estão movimentando o mercado de fragrâncias para casaA Kline tem acompanhado o mercado de fragrâncias para casa desde 1996 através do estudo de inteligência competitiva e de mercado “Home Fragrances: U.S. Market Analysis and Opportunities”. Em nossa última edição do estudo, observamos que o mercado de fragrâncias para casa está sendo impulsionado por novos produtos, personalização, ingredientes naturais, a criação de novas empresas, e várias aquisições que ocorreram em 2016. Hand care drives the U.S. I&I cleaners industry, posting 3.6% growth in 2015In the wake of many infectious diseases, growing awareness of hand hygiene has been driving the market for industrial and institutional (I&I) hand care products in the United States. Moreover, sales of professional use hand care products surpass other professional cleaning chemicals, such as floor care and hard surface cleaners, growing at 3.6% in 2015 to nearly $1.5 billion at the end-user level, finds the recently published Industrial and Institutional Hand Care: U.S. Market Analysis and Opportunities report by global market research and management consulting firm Kline. Rebounding European Janitorial Market Offers New Opportunities for SuppliersThe market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth. I&I Cleaning Suppliers Can Help Fast-casual Restaurants Such as Chipotle Improve Food SafetyThe recent food poisoning outbreak at Chipotle Mexican Grill restaurants across multiple states has caused hundreds of consumers to become sick from E. coli, norovirus, and salmonella poisoning. Initially, in October 2015, the problem was thought to be contained to 11 restaurants in Washington and Oregon. The restaurant chain proactively closed over 40 locations in those two states to deep clean, sanitize, and restock with all new ingredients. Since then, there have been 11 additional states where people have reported illness after eating at Chipotle restaurants, including over 140 cases of norovirus, mostly among college students in Boston, MA. The problem is so widespread it has triggered a grand jury subpoena and a federal investigation lead by the U.S. Department of Justice and U.S. Food and Drug Administration. Hand Care Drives the U.S. I&I Cleaners Industry, Posting 3.6% Growth in 2015In the wake of many infectious diseases, growing awareness of hand hygiene has been driving the market for industrial and institutional (I&I) hand care products in the United States. Moreover, sales of professional use hand care products surpass other professional cleaning chemicals, such as floor care and hard surface cleaners, growing at 3.6% in 2015 to nearly $1.5 billion at the end-user level, finds the recently published Industrial and Institutional Hand Care: U.S. Market Analysis and Opportunities report by global market research and management consulting firm Kline. Hospitals are the largest end-use segment of hand care products, as well as the fastest growing segment, driven by the need to prevent the spread of germs.
Rebounding European Janitorial Market Offers New Opportunities for SuppliersThe market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth.
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