“A armadilha das especialidades “
autores : Jonathan Goldhill , Sérgio Rebêlo e Sunanda Desai
Sumário : Nesse artigo , publicado na Harvard Business Review , ediçao Brasil , Novembro de 2011
os autores Sérgio Rebêlo( Managing Director Factor de Soluçao /Kline Group Latin America ) , Jonathan Goldhill ( Vice President Kline U.S. ) e Sunanda Desai( Director, Kline U.S. ) , discorrem sobre as diferenças na dinâmica competitiva de negócios de especialidades e commodities , e apontam caminhos para empresas evitarem ou escaparem das “armadilhas das especialidades “, definida pelos autores como um “ponto” (indesejável e usualmente destruidor de valor) intermediário entre os negócios de commodities e de especialidades.Concluem os autores que uma gestão ativa de portfólios aumenta a probabilidade das empresas manterem portfólios balanceados e sustentáveis e de evitarem as armadilhas das especialidades.
Written by Sérgio Rebêlo and Danilo de Paula
Description: Globalization is not a new phenomenon. What is new is the increasing presence of Emerging Markets’ companies in this process. Internationalization is becoming each day a more relevant option for companies in both developed and developing economies. Fast-moving globalization forces are spurring this trend (Internet, World Trade organization, Low-cost communication technologies). Emerging markets’ (EM) companies are starting to move beyond their home markets in order to grow further, create value and sustain long term competitiveness.
“Revista Exame aponta nomeação de Sérgio Rebêlo para a Beta Gamma Sigma , a mais renomada sociedade de estudantes e acadêmicos da ”area de negócios do mundo”
June 2008
Written by Sérgio Rebêlo
Description: As part of its Supply-Chain ‘s Research Practice , Factor de Solução /The Kline Group ,the Latin American arm of Kline &Co, a leading global business consulting and market research firm, has recently conducted a major study on supermarkets’ supply chain practices in Brazil. This paper summarizes the findings of this research for a specific category of supermarkets, the so-called “high end/high service” businesses (other kinds of operations were also covered by Factor/The Kline Group’s study but are not covered on this paper).
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